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Central location test
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Central location test : ウィキペディア英語版
Central location test

Central location tests are a type of Quantitative research technique. They are product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used.
A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time.



抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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